Research Findings

I chose to research and analyse all aspects of the Bounty Advert: carry on cleaning.
Some interesting references I found within the Advert was the first most obviously being carry on film, where the advert takes place in a scene in the Carry on Loving. Which then both the film and the Advert simulate a similar scene from the Laurel and Hardy film The Battle of the Century. Also the two main characters Audrey and Brenda are two very obvious men wearing dresses, which draws comparisons to the ugly in Cinderella.
Something, which interested me, was the notion of there being a link between Audrey and Brenda being housewives cleaning up the mess and being played my men. I never entirely thought the Advert was sexist but I did think that past and present sexism played a part in the choosing of men to play the parts of the two housewives. From what I have looked at I conclude that if the two housewives were real women, it would be echoing the roles women had in the early twentieth century, which was a time when women had less choice. The decision to have men play the housewives was made not to appear sexist, which then proves the fact that sexism is present today or else to wouldn’t be a touchy subject.

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